Real-Time RePricing for Amazon

Classic repricers work in fixed intervals and send price changes to Amazon exclusively through feeds. Both cost time. eSagu attacks both points: price changes are triggered by events and uploaded through whichever channel is fastest in the moment.

Direct Price Notifications

Through Amazon's SP-API notifications, eSagu is informed the instant an offer on one of your listings changes. This eliminates the typical polling cycle, during which competitors gain ground.

  • Push instead of pull: Amazon reports changes, eSagu processes them directly
  • Lower latency between market movement and reaction
  • No waiting for the next polling cycle

Intelligent Upload

eSagu uses two paths to send prices to Amazon and decides per price change which one fits:

  • Direct upload via SP Listing API (fast path): Up to 18,000 prices per hour, prioritized by Amazon, visible almost instantly
  • Feed upload (slow path): Up to 60 feeds per hour with up to 25,000 items per feed, suited for high volume

easyBox prices always go through the fast Listing API. Any remaining capacity isn't wasted, eSagu automatically assigns it to regular items. That way, normal price changes also benefit from the express path whenever there's room.

Country Prioritization on the Feed Path

On the feed upload, you can define which marketplaces are served first. If your business focuses on a specific country, price changes for that marketplace go out first, before capacity is spent on other countries. Your upload quota flows toward the markets with the biggest revenue impact.

Benefits in Practice

  • Fast response to competitors: When a competitor lowers their price, the signal is processed immediately and your rules apply
  • Fewer blind spots: Changes don't wait for the next interval
  • Efficient capacity use: Listing API for urgent changes, feeds for volume, distributed automatically
  • Marketplace steering: Country prioritization on the feed path directs capacity to your most important markets
  • Combines with easyBox, schedule control, and margin calculation

How It Works With Your Strategies

Real-time repricing doesn't replace your strategy, it executes your existing rules the moment something changes. Margin targets, minimum prices, BuyBox logic, and schedule control stay active. The difference is the trigger and the channel: triggered by market movement, delivered through the fastest path available.