eSagu - Making AI work for eCommerce merchants

We strive to make smart algorithms work for you

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The eSagu team at a meeting

We offer smart software to Amazon and eBay merchants. Since 2015.

The digital transformation has changed all our lives. There are few places where this is as evident as in e-commerce. Amazon and eBay have opened up e-commerce to small providers as well. But far too seldom does the technology put itself at the service of the merchants. That's why we founded our company in 2015: to change this!

Our claim: We provide you with full transparency so that you can always understand what is happening - and what is working.

However, our claim to exploit the potential of technology to the maximum for merchants does not end in a magic "black box" that we would guard like a secret treasure. Rather, it is important to us to be able to give you insight at any time into how successfully our products are working for you. Because only this will convince you in the long term - and enable a successful future for both sides.

And on top:

German security standards and server locations are included with each of our products.

What drives us

"We realized quite quickly that platforms like Amazon think and work primarily for the customers. That's why, as techies, we put ourselves completely on the side of the merchants - and create the best result for all sides from the interaction."

Samuel Abraham, CEO

"From the very beginning, we were clear: We do not participate in sending price breakers on a race down the price spiral. We are very proud of that to this day."

Guido Krömer, CEO

How we have implemented this since 2015

An ever-growing ecosystem for merchants - powerful and smart

    • Founded 10.10.2015.
    • First product Amzn RePricing - advanced RePricing for Amazon merchants.
    • Followed by the release of eBay RePricing in autumn 2017.
    • Enabling external connectivity via Rest API for Amzn & eBay RePricing in early 2018.
    • Christmas 2019 release of our app for Amzn & eBay RePricing.
    • Early 2021 release of eSagu HelpDesk.
    • Christmas 2021 release of our RePricing for Cdiscount

An international thinker, rooted in Germany, climate-neutral in its operations

    • Lovely hand-coded in Germany with ❤️.
    • Server in Germany 🇩🇪.
    • Our server, office and even this website run on green electricity 🌻.
    • Our team is multicultural 🙋🏿‍♀️ 🙋🏽‍♂️ 🙋🏼‍♀️ 🙋🏾‍♂️ 🙋🏾‍♀️ 🙋🏿‍♂️ 🙋🏽‍♀️ 🙋🏼‍♂️ 🙋🏻‍♀️ 🙋🏼‍♀️ 🐕.
    • Data protection and security are major concerns for us 🔐.

May we support you too?

Then get to know us - we would be happy to work out with you where and how our solutions can ideally support you

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And that's what our customers think about us 💪 GbR

A very well thought-out system with great functions and a great customer service.

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Right Deals UK Limited

I like it when I can improve things quickly in a simple and uncomplicated way. That's why I've been working happily - and successfully - with eSagu for almost 5 years now.
Hands down eSagu is the best repricing company that I've used and I've used most of them!

- James from RightDeals UK


We appreciate eSagu's continuous development and all-round support. We are very happy with the decision to switch to eSagu.

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AHC (Camberley) Limited

Finally I found a RePricer which gives me the support I need and keeps me updated about my Amazon account.

Selectric London Limited

It is a fast system which is easy to handle. Great job guys.

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KaffeeTechnik Seubert GmbH

KaffeeTechnik Seubert GmbH has been offering coffee accessories on Amazon since 2010, for a long time with moderate success. One reason for this: KaffeeTechnik Seubert GmbH realised early on that the race for the lowest prices looked promising. But other suppliers always ended up in the BuyBox. Until KaffeeTechnik Seubert GmbH tried eSagu Amazon RePricing…

Kitwizard Ltd

eSagu is a great repricing tool that has grown our sales for nearly 5 years. The staff are Friendly and helpful - a real pleasure to do business with.

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BBS Bürosysteme GmbH

Thomas Strack runs an eBay shop for office supplies, universal labels and printer cartridges. The tough competition and cheap competition from low-wage countries had a noticeable impact on turnover and profits from the very beginning.

Arks Global LTD

We have been with eSagu for 4 years and over this period have enjoyed much more successful with sales and profits. The best thing about this company is customer service and advice we receive to help us grow and be much more successful. I have used other repricing company, but eSagu is by far the best and could not image life without them is our business.

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Hubert & Piening Handels GmbH

With eSagu, we have a strong team behind us for the challenges of Automatic Price Adjustment.

On-Demand Supplies

eSagu has provided us with a comprehensive re-pricing solution for Amazon and eBay. Unlike other solutions we have tried, eSagu gives us the confidence that we are selling our products at the very best margins, not simply competing in a race to the bottom. This coupled with our Account Manager Nemo, who is always available to assist with technical or strategy questions, eSagu ranks in our best service partners.

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SPORT FRIENDS UG (haftungsbeschränkt)

Florian has built up a successful shop as a seller of shoes over the years. He sells a wide variety of models from different suppliers via eBay and Amazon.
However, the constant success also ensured that customer enquiries increased.
Be it about the size and fit, which is often different for garden shoes than for sneakers, for example, or about problems due to material defects and weaknesses.
Over time, more and more time became necessary to deal with the small disruptions of the flourishing business.

Meet the team

Here we would like to take the opportunity to introduce you to some of our employees:

Katerina @ Sales UK
Elaine @ Sales UK
Eleonora @ Sales UK
Abayomi @ Sales UK
Urs @ Sales DE
Lisa Obermüller
Lisa Obermüller @ Sales DE
Stefan @ Sales DE
Maurice @ Sales DE
Sina @ Executive Assistant
Ufuk @ IT
Luka @ IT
Rudolph @ IT
Samuel @ Management
Guido @ IT