What can I see on the dashboard?

On the dashboard, you can view information through widgets such as your revenues displayed as graphics, top competitors, and much more. This provides you with a concise overview of your shop.

Adding New Widgets

You can add new widgets by following these steps:

  1. Navigate to the dashboard.
  2. Scroll all the way down.
  3. Select "Add Widgets."

Here, you can choose from various widgets such as "Top Competitors," sales from the last 30 days, best-selling items, and many more.

Tip: Always give your widgets a name. Especially if you are selling in multiple countries, this will help you maintain a better overview.

Customizing and Deleting Widgets

To customize a widget, simply click on the icon with three horizontal lines (also known as the "hamburger menu") in the top right corner. This will open a menu where you have the option to adjust the size and position of the widget or completely remove it.

Tip: You can also move the widget up or down by simply dragging it further to the left (up) or right (down).

Amazon Widgets

The following widgets are relevant for our Amazon RePricing:

Account Settings

In this section, you will find detailed information about the account settings for the respective Amazon marketplace. The focus is on enabling or disabling downloads and uploads. If there are issues with uploading items, you will be informed, especially if fewer than 25 uploads per hour can be done.

Top selling items

Within the "Top selling items" widget, you gain comprehensive insight into the sales performance of your products on the specified Amazon marketplace. The displayed data is sorted by sales volume. Here, you can multiply the average price of each item by the sales to determine the estimated revenue per item. This information allows you to analyze and evaluate your best-selling products more precisely.

EasyBox Settings

The "Amazon EasyBox Settings" provide an overview of the configuration of your items within the EasyBox strategy on the respective Amazon marketplace. Various relevant aspects are highlighted here, such as available EasyBox slots, reaching minimum and maximum prices, presence of duplicate BuyBox items, missing rules, and items without direct competition. This widget offers a clear overview of your EasyBox strategy's performance.

Optimization Rules

The "Amazon Optimization Rules" provide insight into the specific rules and parameters related to optimizing your prices on the Amazon marketplace. This includes displaying the number of items without defined price rules and price modes. It also shows whether automatic price rules are enabled and whether price gaps, shipping costs, and exclusions for items in the Merchant Fulfillment Network (MFN) or under Fulfillment by Amazon (FBA) are present.

Price Changes

The "Amazon Price Changes" widget visualizes the historical price changes for your items on the Amazon marketplace. Weekdays and times when price changes were made are highlighted. The depth of color in the representation reflects the number of changes made. This allows you to identify patterns and trends in your price changes.

RePricing Orders

The "Amazon RePricing Orders" widget displays the sales of your sales over the past months using a graph. Clicking on the graph allows you to examine sales development in more detail. The values shown are calculated on a daily basis and enable a well-founded analysis of your sales performance over a specific period.

RePricing Statistics

The "Amazon RePricing Statistics" provide a comprehensive overview of your price optimization strategy. Information is provided on how many items are set to minimum or maximum price. The use of the EasyBox feature, distribution across CustomCode, fixed price optimization, and other parameters are also visualized.

Top Competitors

In the "Amazon Top Competitors" widget, you receive a detailed list of your leading competitors on the Amazon marketplace. These competitors are sorted by the number of overlapping items. Additionally, you will learn how many times you were undercut and how many times you matched or exceeded the same price.

Orders of the Last 30 Days

The "Amazon Orders of the Last 30 Days" widget allows for an in-depth analysis of your sales activities over time. The data is broken down by weekdays and times, providing detailed insights into temporal patterns and trends in sales.

News from the Blog

The "News from the Blog" widget provides you with the most current information from the eSagu blog. This feature keeps you up to date on new applications and updates.

System Log

The "System Log" provides insight into reports on various processing activities and actions carried out on your Amazon account.

The "Carousel" combines the "Latest from the Blog" and "Amazon RePricing Orders" widgets into a single display. Here, you get a visual overview of current blog information and revenue data for all marketplaces. Clicking on the graph allows you to view detailed sales data.

Item Page

Search Function

Using the search function, you can search for one or multiple items.

You can find items based on the following criteria:

  • ASIN
  • SKU
  • Product name

Tip: You can also use placeholders like % or _ . A percentage sign allows any number of characters between terms, while an underscore replaces exactly one character.

Filtering Function

You can access the filtering function through the funnel icon in the upper right corner of the item page.


Here, you can filter by the following options:

  • Shipping method
  • Price strategy
  • Quantity 0 items
  • exclusion rules
  • Shipping cost scales
  • easyBox strategy
  • customCodes
  • Item condition

Tip: If you can't find an item, it might be because there's no stock available for that item. To see items with no stock, you need to select the "Include quantity 0 items" filter.

All currently applied filters can be cleared by clicking on the X symbol.


Tab Menu

Amazon%20itempage%20setting%20a%20filter%20with%20the%20submenues Here, you have the option to set price options as filters. For example, if you click on "Optimization," only items with the "Optimization" price option will be shown. This way, you can search for items with specific price options.

Sorting Function

With the sorting function, you can sort the displayed items by various criteria. It's located to the right of the funnel icon for the filtering function and includes the following options:

  • Title
  • Quantity
  • SKU
  • Amazon Price
  • Sales Rank
  • Number of Competitors
  • Orders in the last 7, 14, or 30 days

Here's an example: If you want to view all FBA (Fulfilled by Amazon) items, select all filters for the "Shipped by Amazon (FBA)" shipping method. To get an overview of the best-selling items, choose the "Orders in the last 7 days" option in sorting. This will display only FBA-shipped items, sorted by sales in the last 7 days. If you want to save this specific search, click "Save Search" on the left side and give it a name, such as "FBA Sales."

Saving Searches

To save the current filters, sorting, and search term, simply click on "Save Search" in the menu on the left side.

Once a "Search" has been saved, you can access and reuse it anytime. This allows you to conveniently reuse your preferred search combinations without having to enter them again each time.

Chart for Price Overview and Item Distribution


Here, you can see how many items:

  • have reached the minimum or maximum price entered in the system
  • are in different price settings (Optimization, easyBox, customCode, Fixed Price).

When you click on the text next to the chart, the respective group is set as a filter.

Please note that the data in the chart is updated every ten minutes, which might result in slight discrepancies.

Item Detail View

In the item detail view, you have the opportunity to see all information about an item at a glance. This is especially helpful for quickly getting an overview or checking for potential errors and their causes.

The item detail view is divided into the following six sections:

  • Item Info: Here, you'll find basic information about the item, such as title, SKU, ASIN, condition, shipping method, and other important details.
  • Optimization Log: In this section, you can review the optimization history of the item.
  • B2C & B2B Offer Overview: Here, you'll get an overview of the item's offers in both the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors.
  • Sales: This area provides data on the item's sales for the last 30 days.
  • Referral fees: This section informs you about the Amazon referral fees applicable to the item, which can affect the overall profit.

Tip: If you want to know why the price is set at X €, you can see how it's composed in the offer overview.


In the item detail view, you can switch between different tabs. By clicking on the corresponding points from the item overview, you can directly access the following tabs:

  • Points 1 or 2 lead to the Item Info
  • Point 3 leads to the Optimization Log
  • Point 4 leads to the B2C Offer Overview

The next section will explain the various sections of the item detail view in more detail.

Item Info

The item info presents all relevant information about an item in a clear overview. It can be roughly divided into five sections:

  1. Current Item Information: In this section, you'll find information about the current state of the item, including title, ASIN, inventory, condition, SKU, and current price.
  2. Initial Import Information: Here, you'll see the data with which the item was imported for the first time, such as import date and price. It also displays when this data was last updated.
  3. Price Setting Information: This section provides information about the stored price settings, such as the date of the last update and the date of the initial price data entry.
  4. Optimization Information: Here, you'll find information about the optimization of the item, such as the date and price of the last optimization; the date of the first optimization, the date of the last uploaded price change, and the associated batch ID with its current status. You also have the option to download the processing report of the last batch ID directly from Amazon to track any errors in processing changes.
  5. Shipping Setting Information: In the last section, you can see which seller shipping group the item is currently assigned to. By clicking on this shipping group, you'll be taken to the display of global settings. Note that the shipping group is automatically set as a Prime seller shipping group; however, you still need to save this setting if it's a Prime seller shipping group.


Optimization Log


The optimization log indicates when a price optimization was conducted and to what price the item was optimized.

Additionally, you can hover over the graph to get more information about the corresponding optimization (highlighted in red).

The optimization log can display the following information:

  • It has been successfully optimized: The item has been successfully optimised. The price and other settings have been successfully adjusted.
  • It has been optimized for a fixed price: The price of the item was optimised to a specific fixed price and adjusted accordingly.
  • The shipping costs block is used optimally: The selected shipping cost scale has been optimised and offers the best shipping cost options for the item.
  • The minimum price has been reached: The price of the item has been optimised and has reached the set minimum price.
  • The maximum price was reached: The price of the item has been optimised and has reached the set maximum price.
  • No competitors has been found: This message means either that there are no other vendors for this item or that all other vendors have been excluded due to exceptions or specific filters.
  • The shipping cost rule is ambiguous: This message often occurs when there are so-called "black holes" in the shipping cost scale. This means that there are rule overlaps or conflicts that lead to ambiguities.
  • This article is not associated with a shipping rule: This item is not assigned to a shipping cost scale: The item is not assigned to a specific shipping rate scale, so shipping rates may not be applied correctly.
  • This item has no price settings: This item has no price settings: The item has no specific price settings that would be relevant for optimisation.
  • This item is not associated with price gaps: No price gaps have been set for this item. This can influence the way the price is optimised.
  • This item is not associated with exclusion: No exclusions rules have been set for the pricing of this item.
  • The optimization is disabled: The optimisation process has been switched off and the article is not currently optimised automatically.
  • Item has been optimized: The article has been optimised and appropriate adjustments have been made.
  • BuyBox optimization performed: BuyBox optimisation performed: An optimisation has been performed to increase the chances of winning the BuyBox (the highlighted offer on a product page).
  • I own the BuyBox for this item: I own the BuyBox for this item: The seller has successfully obtained the BuyBox for this item.
  • The price has been reduced to get the BuyBox: The price of the item has been reduced to increase the chances of receiving the BuyBox.
  • The price has been equated with the current BuyBox owner: The price of the item has been adjusted to the price of the current BuyBox owner.
  • The prize has been set using the eSagu AI: The price of the item was set using eSagu's artificial intelligence.
  • The BuyBox optimization could not be performed, please check your offers: The BuyBox optimisation was not successful. It is recommended to check the offers. Are there multiple listings with the same condition adn shipping?
  • A PotentialUp was executed and the price set to the next higher priced offer: The system has used a strategy called "PotentialUp" to adjust the price of the item to that of the next highest offer.
  • The BuyBox is already owned , the price was adjusted upwards: The current seller already owns the BuyBox and the price has been increased accordingly.
  • The BuyBox is already owned, the price was adjusted downwards The current seller already owns the BuyBox and the price has been lowered accordingly.
  • Within the price range a price change has been generated so that we can start now with the optimization.: The price of the item has been adjusted within the specified price range to start optimisation.
  • Could not determine your own offer: The system could not identify the seller's offer for the item.
  • The price was minimal adjusted: The price of the item was minimally adjusted.
  • Performed a fallback to the normal optimization, BuyBox optimization was not possible: BuyBox optimisation could not be performed for certain reasons, mostly because the item has no BuyBox at all. Therefore, a normal optimisation was carried out.
  • You are not a featured merchant for this item: The seller is not authorised to receive the BuyBox for this item.
  • Intercepted external price change: A price change outside the easyBox, e.g. an ERP System, was detected.
  • customCode optimization performed: A custom optimisation has been performed for the item.
  • Micro optimization to trigger notifications A micro-optimisation (±1 cent) was performed to trigger price notifications.
  • Optimization skipped, margin protector is still active: The optimisation was skipped because margin protection is still active.
  • "Margin protector has been activated, price set to fixed price: Margin protection has been activated and the price has been set to the predefined fixed price.
  • Your MFN item has taken up the pursuit. Your FBA item has been overbid: Your MFN item outperforms your FBA item on the same ASIN with the same condition.
  • Price lowered to take advantage of lower Amazon referral fees: Lowering the selling price of a product on Amazon can result in lower selling fees, as Amazon often charges fees as a percentage of the selling price, which varies by category. By adjusting the price to fall below certain thresholds, you can pay lower fees and improve profitability despite a lower price.

Offer Overview

In the offer overview, you can instantly access the following information about competitors for this item:

  • Seller's name; clicking on the name will redirect you to the seller's Amazon page
  • Price and shipping costs; the upper price includes shipping costs, while the lower one displays only the shipping costs
  • Item condition (for used items)
  • Amazon reviews
  • Lead time to ship
  • Shipping country
  • Availability
  • Seller ships via FBA
  • Seller is currently the BuyBox owner
  • Seller is a Featured Merchant
  • Seller offers Prime or Prime National shipping
  • Current price difference to this seller


Currently, the seller "123 Sample Shop" is highlighted in green. This signifies that your own price is being optimized in comparison to this seller. Your own shop or listing, on the other hand, is highlighted in gray.

A red line next to a seller or offer indicates that comparisons with this seller are not made due to associated exclusion rules.

For instance, a red line next to the lead time to ship for a seller named Another Example suggests an exclusion is in place, excluding sellers with a lead time to ship of five days or more.

Similarly, this applies to sellers excluded based on their reviews, Featured Merchant status, or other criteria.

The B2B offer overview is only displayed if you have also subscribed to B2B price notifications. Otherwise, it is structured like the B2C view.

Info Did you know that B2B is the market segment with the highest growth?


In the Sales tab, you can observe the sales volume of the item in the past month.

Sales Fees

The Sales Fees tab is currently under development and is therefore incomplete.

In the future, you will be able to specify the categories for Amazon seller fees.



Here's an example of an item. We can see that the item currently has the "Optimization" price option and is optimized with the "PA: FBA unterbieten" price gap. For detailed information about the strategies, refer to Strategies. The minimum price is €84,90, and the maximum price is €127,35. The item has the exclusion rule "Ausnahmeregel I" and belongs to shipping cost tier "Standartvorlage Amazon". Currently, no B2B prices are set for this item. These can be changed in the "optional" field.

In the center is the current price. Hover your cursor over the price to see both the current B2C and B2B prices.

At the top-right corner is a banner. Its color indicates whether you are at the maximum price (yellow) or the minimum price (red). There are a total of eleven providers for this item, and you are ranked eighth on the list.



To make adjustments to the strategies themselves, you need to click on "Strategy" in the software.


Price Optimization

The "Optimization" strategy optimizes the price based on price gaps. It always considers the lowest offer unless it's excluded by an exclusion.

To successfully implement price optimization, the price gap, exclusion rules, and shipping cost tier must be set.

In addition to price optimization, the easyBox strategy can also be utilized. More information about this strategy can be found here: easyBox.

Price gaps

Price gaps indicate the steps by which the price should be optimized. This can be set as a percentage or a fixed amount (€0.05).

The first price gap always applies to all shipping methods, which is why it's referred to as the "Global price gap." It's recommended to additionally set an individual gap; for instance, against sellers using FBA. Amazon%20price%20gaps%20examples

Individual Price gaps

In addition to the global gap, individual price gaps can be set. Here, you can specify that larger or smaller gaps should be optimized against certain sellers or even higher prices compared to a specific seller.

Individual gaps can be selected based on the following criteria for sellers:

  • Specify the name of a specific seller, e.g., Amazon.com. This will optimize all items you offer in conjunction with Amazon.
  • A shipping method like FBA. This will optimize all sellers who ship their items with FBA differently.
  • lead time to ship, e.g., five days up to one week. This will specifically optimize all items where the most competitive seller ships their item with a lead time between five and seven days.
  • When defining individual price gaps, you have the option to consider different criteria for sellers. The priorities for selecting price gaps are as follows:
    1. Seller (Seller ID) + Shipping method (e.g., FBA) + lead time to ship
    2. Seller (Seller ID) + Shipping method (e.g., FBA)
    3. Seller (Seller ID) + lead time to ship
    4. Seller (Seller ID)
    5. Shipping method (e.g., FBA) + lead time to ship
    6. Shipping method (e.g., FBA)
    7. lead time to ship
    8. "Global price gap"

The most detailed combination of criteria (Seller + Shipping method + lead time to ship) has the highest priority, followed by other combinations in descending order. If none of the specific criteria apply, the "Global price gap" is used. This prioritization enables targeted optimization of price gaps against specific sellers and ensures competitive pricing.

Exclusion rules

With exclusion rules, you can determine which sellers who also sell this item should be considered for optimization and which ones should be excluded.

You can restrict comparisons to "Featured Merchants" using exclusion rules. This ensures that only sellers who can also win the BuyBox are considered.

Certain competitors can be placed on a "Blocklist" or "Allowlist." Entries on the Blocklist result in no comparisons being made with these sellers. On the Allowlist, only the listed sellers are considered for comparison, while all others are ignored.

Offers that are currently unavailable can be excluded from consideration.

The shipping method allows you to limit comparisons to sellers with specific shipping methods, e.g., if you only want to compare with sellers who also ship via FBA.

The lead time to ship option allows you to restrict comparisons to sellers with a specific lead time. This is useful to specifically measure up against similar competitors. For example, if you offer an item with a lead time of zero to one day, and a competitor offers the same item at a lower price with a lead time of three weeks, it might be advisable to hide this competitor.

With the shipping country option, you can exclude specific countries from comparisons. This can be useful to ignore sellers shipping from certain countries, such as China.

The reviews option allows you to restrict comparisons to sellers with specific review criteria. For instance, you could specify that only sellers with at least 90% positive reviews or a total of at least 5,000 reviews, of which at least 95% are positive, should be considered.

exclusions are set in the settings under "Strategies > Price Optimization > exclusions" and can then be assigned to items, for example, via bulk editing, CSV import, or directly on the item page. Amazon%20my%20excusions%20example

Shipping Costs

In the Shipping Costs section, you can set up individual shipping cost scales. These assigned scales can be associated with any number of items, for example, using our bulk editing or CSV import feature.

No shipping costs are sent to Amazon; they are only used for price calculation. Since shipping prices from Amazon are not received through their interfaces, it's important to have shipping costs configured in the software. If shipping costs are updated on Amazon, these changes must also be made in eSagu.

A shipping cost group can flexibly contain multiple scales. In the following example, you'll see a shipping cost group with only one tier and another group with a total of four scales.


The names of the shipping cost scales can be automatically imported. More details about this can be found here: [Importing Amazon Shipping Templates](#Automatically-create-shipping-cost scales-and-assign-items). Nevertheless, it's necessary to manually add the scales. However, this step allows for time savings, as the allocation of shipping costs to individual items is no longer required.-

Avoiding Price Inconsistencies in Shipping Cost scales (Black Holes)

When setting up shipping cost scales in Amazon Seller Central, you may encounter what's known as "black holes," indicating that certain price ranges are not adequately covered. This can lead to unexpected or mismatched shipping costs. The main causes for this are:

1. Shipping Costs: If the shipping cost is not set at appropriately large intervals, problems can arise.

Order Value Shipping Costs
from 0 € 3 Euro
from 10€ 5 Euro

In the example above, the presented shipping cost tier leads to the desired selling price of €14 not being adequately covered. Up to an order value of €9.99, €3 in shipping costs would be added, increasing the final price to €12.99. From an order value of €10, €5 in shipping costs would be calculated, raising the final price to €15. Thus, in the range of €12.99 to €15, a "black hole" is created that prevents the desired price of €14.

2. Shipping Costs and Minimum and Maximum Prices:

Minimum and maximum prices could, among other things, lead to the optimal segment of a shipping cost tier not being considered. This could make it difficult to achieve a precise final price.

To avoid such inconsistencies, it's crucial to thoroughly plan shipping cost scales and ensure that such "black holes" are avoided. Similarly, attention should be paid to ensuring that price ranges are adequately covered to avoid unexpected results or inappropriate shipping costs.

Automatic Price Rules

Automatic price rules provide a useful mechanism, especially when large quantities of items need to be listed regularly in eSagu or Amazon. By applying such rules, these items are categorized and optimized according to the defined strategy immediately. Items can be filtered based on various criteria such as price, quantity, shipping method, and condition, and assigned different strategies. It's possible to automatically set strategies as well as establish minimum, fixed, and maximum prices, shipping cost scales, exclusions, and B2B prices. Using these automatic price rules, more efficient and optimized pricing strategies can be applied to immediately optimize newly listed items.

Fixed Price

The Fixed Price strategy allows items to be optimized at a constant price. This strategy is useful when the price of an item needs to be quickly set to a specific value.

The Fixed Price strategy is recommended for items that, for example, cannot have their price changed due to manufacturer requirements.


The easyBox strategy allows for comparison of our price not with the cheapest offer, but with the price of the current BuyBox holder. The easyBox strategy offers two options: Hold or Margin.

The easyBox strategy optimizes the price in two steps:

  1. The price is set to match the BuyBox holder's price.
  2. If you own the BuyBox at this price, either the Hold or Margin option takes effect. If the BuyBox can't be won with the same price as the current BuyBox holder, the price is lowered until you own the BuyBox or the minimum price is reached.

This process can be accelerated with AI assistance. More information about AI assistance can be found here: easyBox Setting: AI Assistance

Option: Hold

The "Hold" option focuses on winning the easyBox and then retaining it for as long as possible. This is particularly recommended for items with many competitors.

Option: Margin

The "Margin" option focuses on winning the easyBox and increasing profitability for the item. With this option, the price is gradually increased once the easyBox is won. This is done by repeatedly raising the price of the item once it is in the BuyBox. As a result, you lose the BuyBox and have to win it again.

This approach allows your item in the easyBox to be sold at a higher price, thus achieving a higher margin. This strategy is particularly recommended for items with fewer competitors.

Setting: AI Assistance

AI assistance optimizes the price based on more criteria than just the BuyBox holder's price.

Without AI assistance, the first step is always to match the current BuyBox holder. But what if your ratings are better or your competitor ships faster? This is where our AI comes into play. It also considers many other BuyBox-relevant factors and calculates a price that can be below or even above the BuyBox holder's price. After that, our easyBox continues to work in a rule-based and controllable manner.

It is generally recommended to always keep AI assistance turned on.

Setting: Margin protector

Margin Protection optimizes the price to the maximum price if the minimum price is maintained over the specified period without reaching the BuyBox.

This approach can lead to our competitors adjusting their prices, creating more room for price optimizations. Then, the price is optimized from the maximum price until either the BuyBox is reached or the minimum price is reached.

Attention! It's important for the value of "Enable after how many hours without BuyBox" to be smaller than the value of "Enable after which period Margin Protection can be activated again." If the first value is larger than the second, Margin Protection will get stuck in a loop and keep activating itself.

Setting: Potential Up

In general, it's observed that a longer time interval contributes to strengthening your presence in the BuyBox and may result in losses occurring less frequently. A shorter interval, on the other hand, fosters a more strategic approach. This allows for flexibility in responding to changing dynamics of competition, the market, and buyer needs, thereby maximizing opportunities.

Overall, a longer time interval contributes to strengthening your presence in the BuyBox and potentially reducing losses. A shorter interval encourages a more strategic behavior, allowing flexibility to respond to competition, market, and buyer dynamics, and thus maximize opportunities.


Do you want to optimize your items in a different way than mentioned above? Then a customCode (CC) might be just right.

With a CC, our IT team can individually program special rules for your items. For example, your own brands can be optimized based on past sales. When there's high sales volume, the price is optimized upwards; when sales decrease, the price is lowered.

If you'd like to learn more about a CC, feel free to contact an Account Manager at any time.

Business Prices (B2B Prices)

Our Business Price functionality allows for three simultaneous approaches to B2B price optimization.

  1. Quantity discounts can be effectively managed.
  2. In the absence of B2B competitor offers, the optimized B2C price can be adjusted downward and used as the B2B price.
  3. When there are sufficient B2B offers, optimization can be performed against a B2B offer similar to regular price optimization.

The option Prefer Optimized Business Price ensures that in the absence of a B2B offer, the B2C price is used as the basis.

There is also the option to receive Amazon's B2B price notifications. If you wish to learn more about this, you can find information in the global settings

Quantity Discounts: Applying quantity discounts is optional. It's important to ensure that the quantity discounts are clearly defined and tiered to ensure meaningful and attractive scaling. An example: A discount tier of 1% for 2 units and 1% for 5 units would be invalid. A correct tiering would be 1% for 2 units and 2% for 5 units.

It's possible to define up to five quantity discounts, but using fewer quantity discounts is also an option.


Global Settings

In the global settings, specific functions can be activated, such as outbidding your own FBA offers or adopting Amazon's shipping cost scales. These settings only apply to the respective service. If Amazon in Germany and France is optimized using eSagu, the global settings of Germany apply only to the German service.

Important: Before making changes, it's recommended to consult your Account Manager.


Upload Price Changes to Amazon

In general, it's advisable to always have the option enabled to upload price changes to Amazon. If this option is disabled, no prices will be sent to Amazon. This could be useful if prices are intended to be sent via an inventory management system.

When an item can't be optimized go to

If optimization isn't possible due to no competition on the ASIN or if it's excluded, your items can be optimized to a predefined price using this option.

Perform a normal optimization if easyBox fails

If the easyBox optimization isn't functioning – meaning there's no BuyBox on Amazon or you're not the Featured Merchant – then you can optimize using the specified price option with the help of this feature.

Subscribe to business price notifications and optimize business prices

This option also requests competitors' B2B prices from Amazon. This will adjust your business price. It's recommended to always have this option turned on.

If this setting isn't enabled, your B2B prices will never be adjusted to competitors.

Outbid your own FBA Offers

If items are shipped both via FBA and MFN, MFN items can be priced higher than FBA items using this option.

Important: Amazon sometimes removes the BuyBox for an item if your FBA offer is more expensive than your MFN offer.

Merchant Shipping Groups

Prime Merchant shipping groups (MFN Prime)

To know which items are shipped as "Prime by Seller," the corresponding seller shipping groups must be specified here.

Automatically create shipping cost scales and assign items

With this feature, the names of shipping cost scales from Amazon can be imported and automatically assigned to items.

Important: Unfortunately, there is currently no interface from Amazon that provides the shipping costs for individual shipping cost scales, so these need to be manually entered under shipping costs.

Various Options

Fulfillment by Amazon (FBA) quantity sync

This setting enables quantity matching for Amazon Fulfillment (FBA). The FBA quantities are purely informative and can be viewed in the frontend or used, for example, to sort items based on this information.

Send me an Improvement Report via Email

This setting allows sending a monthly improvement report via email.

Show expert settings

This selection provides access to advanced settings for experienced users. Settings are detailed further below.

Expert Settings

Maximum number of uploads per hour

At this point, the user can set the maximum number of uploads per hour. Amazon sets a maximum limit of 30 uploads per hour, which must be divided among all European countries. This limit must also be shared with other software, such as inventory management software.

Maximum Time Between Upload and Last Report on Active Offers

If it hasn't been possible to import a report on active offers for a period of time, such as due to temporary issues at Amazon, the software will wait for further uploads until this report can be processed again. This can avoid potential errors, such as items that were already set to a quantity of zero on Amazon for a long time and could suddenly jump back to a quantity of one due to a new price upload.

Maximum concurrent Uploads

Here, the user can set the maximum number of simultaneous uploads. Amazon allows up to 15 simultaneous uploads.

Maximum Number of Items per Upload

It's determined how many items should be included in a price feed at most. Amazon's predefined maximum is 30,000 items. For very extensive businesses with, for example, 500,000 items or more, it can be useful to reduce this value, as well as the maximum simultaneous uploads, to optimize processes and ensure stability. This allows for better control and stabilization of the overall process.

Request active listings reports

A checkbox allows the decision of whether to request a report on active offers. This option should only be activated in exclusional cases, as explained in relation to Maximum Time Between Upload and Last Report on Active Offers.

Active listings report request interval

Here, the user can set the interval in which a report on active offers is requested. For large shops, it might be advantageous to adjust this interval to, for example, hourly intervals. For very extensive shops with 500,000 items or more, the synchronization could be changed to, for example, every 16 hours or once a day. This adjustment is sensible as Amazon takes longer to generate extensive reports, and the software needs to allocate corresponding resources for importing. Please ensure that you adjust the setting Maximum Time Between Upload and Last Report on Active Offers accordingly.

Trigger Items

Triggering involves searching for items that haven't received price notifications for at least one day on an hourly basis. The price of these items is then optimized up or down by one cent. This enforces a price notification. It prevents items where Amazon or you have lost a price notification from noticing this weeks or months later. This way, a longer sale of the item at the wrong price is avoided.

Trigger Limit per Hour

Here, the user can set the limit for the number of items per hour that should be triggered. Typically, a value of 5,000 is reasonable. With 30,000, an entire upload would already be required just for triggering. Additionally, another trigger would be needed to readjust the price, resulting in a total of 60,000.

CSV Files

At eSagu, you have the option to create multiple templates with the exact required columns. To do this, start by creating one or more CSV export templates. These can be used anytime when a new export is needed.

To import or export CSV files, click on "CSV Files" under your RePricing service.

How to Create a Template

You can create CSV export templates by scrolling down under "CSV Files". There, you need to:

  1. Give the template a name and set the format for number formatting.
  2. Select the fields that should be exported.
  3. Click "Save".

You can find the details behind each column here: CSV File Format.

Requesting and Downloading CSV Files

  1. To create a CSV file, click on the corresponding template name under "CSV Files" and then click "Request File".
  2. The desired file will now be created and available within the next few minutes. The processing time may take a while depending on the number of items.
  3. Once the status of the requested file changes from "Requested" to "Completed", you can click on the Download button and download the file.

Importing CSV Files

  1. To import a CSV file, click on "Import CSV File" all the way to the right under "CSV Files".
  2. You will now be prompted to select the file you want to import.
  3. After selecting the file, you will be asked about minimum price protection. More information about minimum price protection can be found here: Minimum Price Protection.
  4. In the import history, you can view the status of your import.

If an error message appears during the import of the CSV file, formatting is often the issue. For the correct formatting, you can find more information here: CSV File Format.

Minimum Price Protection

Minimum price protection ensures that price changes do not deviate from a previously set price by more than a specified percentage. This function aims to protect against serious errors in conjunction with, among other things, mishandled spreadsheets. An example would be a price changing from €123 to €1.23.

Import & Export History

In the import history, you can view all CSV imports or exports conducted in the last seven days and download the corresponding file.

If an error message occurs, you can download a CSV report that lists all row errors individually.

Bulk Editing

With the help of bulk editing, all items or individual item groups can be filtered and edited. Bulk editing is especially useful to correct missing price settings or change stored optimization rules.

Individual Steps

Bulk editing is carried out in 6 steps:

Step 1: Item Selection

In this step, there are three ways to set the filter.

  • Show all filter options
  • Show all products without price rules
  • No filter / Edit all products. Selecting this option will lead the bulk editing to step 4.

Step 2: Filtering

Here, item groups can be filtered based on various criteria:

  • Item titles
  • Item SKUs
  • A specific price range
  • A shipping method
  • The price option
  • Price status, whether the item is at the minimum or maximum price
  • Item condition (used or new) as well as intermediate stages
  • Inclusion of items with quantity 0
  • Items without price rules
  • Items without competitors

Step 3: Preview

In this step, all items that match the selected filter are displayed. This is useful to verify whether the correct filter is set.

Step 4: Adaptation Selection

Here, you also have three options:

  • Price Settings & Strategies: Displays all setting options
  • Price Settings: Displays only options to change stored prices
  • Strategies: Displays only options to change strategies

Step 5: Settings

In this step, various options are displayed depending on the selection in step 4.

  • Price Gap
  • exclusions
  • Shipping Costs
  • easyBox Strategy
  • Custom Code
  • Business Prices: Here, the scales stored in eSagu can be assigned to items.
  • Remove Business Prices
  • Sales fees can be assigned to categories.
Price Settings

Price Option: Choose the current price on which the price adjustments should be based.

Adjustment Type: Absolute or percentage, starting from which price.

Caution: We advise against making "small change" using bulk editing!

Price Assignment For: Here, individual price options can be set to a specific value.

Step 6 Apply

In the final step, the changes are applied to the items. Depending on the number of affected items, this may take some time.


Example: Items without Price Settings

In the following example, all items without price settings will be edited, and price settings will be added.

  1. Item Selection: Choose the option "All without price rules". Amazon%20Bulkedit%20all%20items%20without%20price%20settings
  2. Filter: Alternatively, navigate to this step manually using the tabs at the top of the screen.
  3. Preview: The items without price rules are now visible here.
  4. Adaptation Selection: To ensure that the items are fully adjusted, choose the option "Price Settings & Strategies".


  1. Settings: Now, select the appropriate option for prices. For example, you can choose Optimization as the price option to adjust the item regularly. A desired price gap is also set. If the item does not have any further settings yet, exclusions, shipping costs, and business price scales can also be selected.


    If there are no price settings, select an adjustment type under "Price Settings". In this case, you might, for example, decrease the minimum price by 5% and increase the maximum price by 10% based on the current Amazon price. Select the adjustment type "Percentage", with "Amazon Price" as the base.


    You're almost there to make this adjustment. You just need to click "Apply".

  2. Apply: Now, the defined settings are applied to the affected items.

Example: Assigning a Business Price Tier to All Items

It's advisable to set up a business price strategy, even if sales are not actually targeted at business customers. This is because on Amazon, at least a B2B price will be displayed if relevant information is stored in eSagu. How to set up such a tier can be found here: Business Prices // B2B

In the following example, an existing business price strategy is assigned to all items.

  1. Item Selection: In this section, choose the option "All".


  2. Filter: Choose the "All" option to skip this step. Alternatively, navigate to this step manually using the tabs at the top of the screen.
  3. Preview: The preview is skipped due to the previously selected "All" option.
  4. Adaptation Selection: The assignment of the business price strategy can be found under "Strategy".


  5. Settings: Here, select the Business Price Strategy.


    To perform these adjustments, simply click the "Apply" button.

  6. Apply: Now, the settings are applied to the affected items.

    Margin calculation

The minimum prices can also be calculated in eSagu using wholesale prices, etc., so that they correspond to your minimum margin. To do this, the software only needs some additional information on the pricing of the items. In order to determine the Amazon referral fees, the items must be assigned to a referral fee category. The selling costs must be stored in the software and assigned to the items. The wholesale prices and the margin to be achieved must be stored for each item.

If all four pieces of information are available, the minimum prices can be calculated automatically.

Assignment of referral fee categories

There are two ways to create this allocation in eSagu. The easiest way is the automatic assignment in bulk edit; with this function, the items are automatically assigned to a referral fee category based on your Amazon category. Unfortunately, the automatic assignment can sometimes be wrong, e.g: "Sauna infusions" on Amazon are a sub-category of "Hardware store", but is logically treated as "Beauty, Health, and Personal Care". In such a case, please let us know, and we can adjust the recognition in our software.

To carry out automatic allocation in bulk edit, simply select "Assign Amazon referral fee category" under "Tasks" and start bulk edit.

The second way is to enter these, is directly via CSV import with the column REFERRAL_FEE_NAME; the names correspond to those of Amazon e.g.: for UK as of the beginning of 2024:

  • Amazon Device Accessories
  • Automotive and Powersports
  • Baby Products
  • Backpacks and Handbags
  • Beauty, Health, and Personal Care
  • Beer, Wine, and Spirits
  • Books
  • Business, Industrial, and Scientific Supplies
  • Clothing and Accessories
  • Commercial Electrical and Energy Supplies
  • Compact Appliances
  • Computers
  • Consumer Electronics
  • Cycling Accessories
  • Electronic Accessories
  • Eyewear
  • Footwear
  • Full-Size Appliances
  • Furniture
  • Grocery and Gourmet
  • Handmade
  • Home and Kitchen
  • Jewelry
  • Lawn and Garden
  • Luggage
  • Mattresses
  • Music, Video, and DVD

Create selling costs

To calculate the minimum price, it is essential to have a detailed understanding of the various costs incurred when selling products. These stored costs are crucial for the accuracy of the margin calculation and, therefore, for sound business decisions. In the following section, we present the individual sales costs that can be stored in the software. These include fixed and variable costs such as VAT, shipping costs and labor costs. Accurate storage of these costs enables the software to accurately calculate the margin per unit sold, giving you, as a user, valuable insight into the profitability of your products.

Several sales costs can be created in order to map different articles / dispatch categories.

All details are optional; it is also possible to save everything totaled under other costs or simply add it directly to the purchase price without informing us of the exact cost structure.

Sales costs are made up of various components that must be taken into account when calculating a business model. These include

  • VAT: The tax due on the sale of goods and services, which is paid by the seller to the tax office.
  • Miscellaneous cost: All other costs that do not fall into the other categories, such as fees for payment processors or costs for special services.
  • Labour: Costs arising from the employment of staff, including wages, salaries and social security contributions.
  • Packaging material: Costs for materials needed to protect and present the goods when shipping to the customer.
  • Dispatching to customer : Costs for logistics and transport of the goods from the seller to the customer.
  • Customer service: Costs incurred for customer care and support before, during and after the purchase. Shipping to Amazon:** Costs for the logistics and transport of the goods to Amazon warehouses if Amazon is used as a sales and shipping partner. These costs may vary depending on the agreement with Amazon.
  • *Monthly storage csot per unit:** Costs for the storage of goods in a warehouse or distribution centre, calculated per unit and month.
  • Average inventory units stored: A metric to evaluate the average amount of inventory in stock over a given period of time.
  • Prefer actual inventory units in the calculation: The quantity of goods currently in stock, which is used to calculate storage costs and plan reorders.
  • Estimated monthly units sold : A forecast of the number of units expected to be sold in a month.
  • APrefer actual units sold within the last 30 days in the calculation: An analysis of sales performance based on the actual sales figures for the last 30 days.

Assignment to individual articles is possible via the CSV import as column SELLING_COSTS_NAME, via mass processing or directly on the items page in the referral fees tab.

Save purchase prices

The purchase prices can either be saved in one go via CSV import using the WHOLESALE_PRICE field or directly in the frontend on the items page in the referral fees tab.

The target margin

The last step is to store the target margin, which can be stored as an absolute value via a CSV import as the field TARGET_MARGIN, directly as an entry in the frontend on the items page in the Sales fees tab or as a percentage via mass processing.

The minimum prices are calculated automatically if there is an adjustment in one of the four parameters; sales fee category, sales costs, purchase prices or target margin. An exception is the direct adjustment in the frontend, here the checkbox under "Apply recommended minimum price" must be ticked, so you have the option of first checking the calculation in the frontend before applying this price as the minimum price.

Maximum price and fixed price calculation

In addition to the determination of minimum prices, the calculation of the maximum price and fixed price is a decisive factor in pricing. These prices are central to the balance between competitiveness and profitability of an item. The specific calculation of these prices depends on the existence of predefined price settings.

Calculation without existing price settings

If there are no specific price settings, the price is set using a standardised procedure:

  • Maximum price: Calculated as minimum price plus 20%.
  • Fixed price: Determined by a surcharge of 10% on the minimum price.

Calculation with existing price settings

If price settings already exist that are still valid after a recalculation of the minimum price (i.e. the maximum price is above and the fixed price is between the minimum and maximum price), these remain unchanged. However, if the adjustment of the minimum price requires an update, the original percentage ratios for the minimum, maximum and fixed price are retained.

Application example

Assume the minimum price of an item is €90 and the recalculation results in €110 as the new minimum price.

  • The percentage difference to the old maximum price (105 €) is 16.66 % = ((105-90)/90)*100.
  • The difference to the old fixed price (100 €) is 11.11 % = ((100-90)/90)*100.

This results in a new fixed price of 122.22 € and a maximum price of 128.34 €.

Maximum and fixed prices are flexible and can be adjusted at any time, regardless of whether the adjustment is made via CSV import, mass processing or directly via our frontend. An adjustment is only made if this is necessary to comply with the rules for fixed and maximum prices.