On 23/04/2026, Kaufland announced the new Buy Box event as an Early Preview. This means the feature is still new, details may change, and development on Kaufland’s side is not yet fully complete.
We have already sent Kaufland our first change requests and practical feedback. Still, we did not want to wait until everything is final. That is why we have already integrated the new feature.
This means we can now offer Live RePricing for Kaufland. It is currently still in beta, but already available.
Why we did not wait
Speed matters in RePricing. When the Buy Box changes, a fast response is crucial. Sellers should not have to wait a long time before new marketplace features become available.
That is why we implement relevant new features early, even when they are still at an early stage. This allows our customers to benefit from new possibilities sooner.
Faster reactions on Kaufland
With the new Kaufland feature, eSagu can react faster to Buy Box changes. RePricing is closer to what is happening on the marketplace and can help sellers position their offers competitively again more quickly.
Especially for highly competitive products, this time advantage can be decisive.
Beta, with an open eye for improvements
Because Kaufland itself describes the feature as an Early Preview, we are also treating it as a beta for now. Changes by Kaufland are possible and likely.
At the same time, we are actively contributing our experience: we have already passed feedback and change requests on to Kaufland to help make the feature even more useful for sellers in day-to-day work.
Conclusion
Kaufland announced the new Buy Box feature as an Early Preview on 23/04/2026. At eSagu, support is already live.
We do not wait for new possibilities to become perfect at some point. We integrate them early, test them in a controlled way, and make them available to sellers.
Do you sell on Kaufland and have suggestions or feedback about Live RePricing? Then feel free to write to us! Practical feedback helps us continue improving the feature.