Central Strategy Management for Kaufland
Pricing on Kaufland requires a clear strategy to succeed. Our strategy function enables you to manage your pricing strategy centrally and apply it to your products.
Advantages of Strategy Management
- Central management of price gaps and exceptions: Define your pricing strategy consistently and apply it across all products.
- Automated price adjustments: The strategy function adjusts your prices automatically to undercut competitors and maximise your margin.
- Flexibility in pricing: Adjust your strategy to respond to changing market conditions.
- Clear overview of strategies: A structured view of all strategies gives you constant transparency over your pricing setup.
Functions of Strategy Management
- Define price gaps: Specify how many percent or how many absolute units your prices should undercut or exceed others.
- Define exceptions: Set rules for products or sellers that should be excluded from a strategy.
- Monitor strategies: Track the execution of your strategies and adjust them when required.
Benefits for your Kaufland shop
- Increased competitiveness: Undercut competitors and maximise your margin with consistent optimisation.
- Reduced administrative effort: Automated price adjustments free up resources for other tasks.
- Improved customer retention: Optimised prices support customer satisfaction and long-term loyalty.
With our strategy function, you can configure your Kaufland pricing effectively and stay ahead of your competition.