Private Label Repricing for Amazon – Automated Price Optimization for Your Brand
With Private Label Repricing in the Amazon Repricing tool, you optimize your private label products fully automatically. Unlike standard products, private labels often require a completely different pricing approach – because there is no direct BuyBox, no matching via the same ASIN, and no classic competitors. This is exactly where our specialized Private Label Repricing comes in.
While classic price automation doesn't work for private labels because competitor products have different ASINs, our tool brings intelligent price optimization to your branded products. You define which comparison products are similar to your brand – and eSagu analyzes this data to position your offer optimally in the market.
How Does Private Label Repricing Work?
The concept is simple but powerful: You store up to 20 comparison ASINs per product – similar items from competitors that match your brand in price, category, or alignment. Each of these ASINs can contain up to 20 offers, resulting in up to 400 competitive offers per product. eSagu automatically analyzes this market data and adjusts your prices intelligently.
You maintain full control: price margins, exception rules, and shipping costs work as usual. You sit back while the algorithm works continuously – up to 8,640 articles per day can be optimized this way.
Add Comparison ASINs Quickly and Smartly
eSagu makes it easy for you to find the right comparison products. You can add ASINs in three ways: simply enter an Amazon URL or ASIN and it will be automatically imported. Or you can specifically search for similar products and select them quickly. But the smartest way is to use our AI support – ChatGPT automatically suggests matching search terms and saves you valuable time.
The Benefits for Your Private Label Business
Private Label Repricing gives you back the control that classic systems don't offer. Instead of guessing which prices make sense, you work with real market data. Your prices position themselves optimally without manual intervention – you save time, secure your margins, and increase your visibility in the Amazon marketplace at the same time. The result: more revenue, better profit margins, and significantly less effort.
Private Label Repricing makes possible what was previously impossible – true automated price optimization for your own branded products.